The handloom industry employs over 43 lakh people, directly and indirectly, making it the second-largest source of jobs for India’s rural population after agriculture. Handloom weavers are divided into three categories based on the organization they produce: cooperative, master weaver, and independent weaver. Market linkages and effective promotions/communication with customers and key stakeholders are lacking in the handloom field. Handloom must be marketed as more than just a handcrafted item that customers buy to help weavers and their livelihoods. Bhavyata Foundation is committed to enabling awareness of the Handloom Brand, Tell Stories of “Fibre to Fabric”, and Build a Bridge to Access Market.
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