Revive Handloom Weavers

The handloom industry employs over 43 lakh people, directly and indirectly, making it the second-largest source of jobs for India’s rural population after agriculture. Handloom weavers are divided into three categories based on the organization they produce: cooperative, master weaver, and independent weaver. Market linkages and effective promotions/communication with customers and key stakeholders are lacking in the handloom field. Handloom must be marketed as more than just a handcrafted item that customers buy to help weavers and their livelihoods. Bhavyata Foundation is committed to enabling awareness of the Handloom Brand, Tell Stories of “Fibre to Fabric”, and Build a Bridge to Access Market.

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Donate for Handloom Weavers

India’s weaving traditions & styles are rich & diverse, but in many parts of the country, they are decline & weavers have to struggle to continue working at their looms. Their incomes are falling, they have to compete with cheap power loom- made fabric, & they get little support from the government. Bhavyata Foundation is helping them by connecting them with various urban markets across Mumbai, helping them promote their products by way of corporate giftings, exhibitions and subscriptions.

Support Handloom weavers by means of Corporate Giftings, Occasion Giftings and Facilitating Exhibitions

Support Handloom Weavers

India’s weaving traditions & styles are rich & diverse, but in many parts of the country, they are decline & weavers have to struggle to continue working at their looms. Their incomes are falling, they have to compete with cheap power loom- made fabric, & they get little support from the government. Bhavyata Foundation is helping them by connecting them with various urban markets across Mumbai, helping them promote their products by way of corporate giftings, exhibitions and subscriptions.

Updates

India’s weaving traditions & styles are rich & diverse, but in many parts of the country, they are decline & weavers have to struggle to continue working at their looms. Their incomes are falling, they have to compete with cheap power loom-made fabric, & they get little support from the government. Bhavyata Foundation is helping them by connecting them with various urban markets across Mumbai, helping them promote their products by way of corporate giftings, exhibitions and subscriptions.
We also organize awareness programs and webinar on the eve of National Handloom day and Thread the needle day to preserve, promote and celebrate our nation’s handloom art, craft design. The primary focus of support is to support weaver communities, traditional embroiderers and support the production of desi (native) cotton varieties.

  1. Charaka Women’s Multipurpose Industrial Co-operative Society from Karnataka
  2. Lambani weavers from Maharashtra & Karnataka
  3. Kala cotton weavers from Gujarat

Challenges:

  • Rising Input Costs- The prices of yarn, dyes and chemicals have increased sharply in the recent period. This situation is affecting the level of output in the handloom industry.
  • Credit Problem- The poor financial condition and independent functioning of weavers had made it difficult to obtain credit from institutional sources. The lack of rudimentary financial literacy further aggravates the problem.

Our Intervention:

  • Uniqueness: Every weaving tradition brings a rich contribution to the handloom culture of India’s textiles. A specific approach is designed to create distinctiveness and commercial viability for handloom products.
  • Design Intervention: With the aid of talented designers, a range of viable products are prototyped for market survey and production for orders comprising of gifting, fashion accessories and daily utilities.
  • Livelihood Support: Collaborations from supporters and consumers foresee scaled production to ensure uninterrupted livelihoods to ensure the continuity of the project.

Handloom is the largest employment generator after sectors such as agriculture in India. The handloom sector employs millions of artisans and can also employ more if they are supported well. It can enable reverse migration possibilities, from urban to rural and reduce stress on urban infrastructure. Handloom can also make a sizeable contribution to export and GDP. It is commended for its uniqueness, ease of production, openness to innovations, adaptability to supplier’s requirements and support to traditions. Bhavyata Foundation was successful in generating enhanced livelihoods through its membership programs.
Bhavyata foundation took up the initiative to promote hand-dyed textiles to contemporary fashion by way of introducing budding fashion designers graduating from Rachana Sansad School of Design to natural dyed earth-friendly cotton fabrics of Charaka by providing fabric for their design intervention.

Lambani Embroiderers 500
Wardha Weavers 300
Kala Cotton Weavers 200
Charkha Industrial Society Women Group 250

Details of the webinar

NAME ATTENDEES
National Handloom Day 250
Thread the needle day 200

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